Digital Marketing

Target The Right Customers

Be Extra Picky This Valentine’s Day It’s Valentine’s Day (almost) which means love is in the air and on our minds. If you are out on the dating scene, you might get advice that you should stay picky and not settle for less than you deserve. This same high standard should be set for [...]

Tips To Set Marketing Objectives

Do You Know Why You’re Going Where You’re Going? Have you ever felt like you (or your team) are simply going through the motions without a true compass for where they are going? Our workdays are spent working hard on time-consuming tasks, but is it clear what the marketing objective behind those tasks are? If [...]

This month’s focus word: Awareness

Welcome to May’s word of the month: awareness. Tyrion Lannister, leading character from HBO’s wildly popular drama wisely laments, “Once you’ve accepted your flaws, no one can use them against you.” While Game of Thrones is based on a fantasy world, Lord Tyrion’s words can be applied to the real world in terms of our [...]

Celebrate Earth Day With Cause Marketing 101

April 22nd marks the 48th Earth Day celebration, which began as a protest to negative environmental impacts of industrial development. Today, Earth Day is a global event that an estimated 1 billion people in 192 countries take part in each year. It is the largest civic-focused day of action in the world. Marketers and businesses [...]

Important Message Your Website and SSL Certificates

Just a short and sweet PSA.... In a non-secure world, Chrome & Google are now insisting on https! With its latest release of Chrome last summer, Google announced that it will begin flagging sites that don't have the security protocol of "https" at the beginning of their URL, and it has finally come to fruition. [...]

Word of the Month: Design

Why “Keeping It Real” Is The New Design Trend March’s word of the month, design, is something I am almost always thinking about. While I love design; I love strategic design even more. In today’s marketplace where social media dominates and under-produced, user-generated content goes viral, authenticity is something akin to the Holy Grail. And, [...]

SEO Myth Busting: Fact, Fiction or Used-To-Be-True?

SEO, also known as search engine optimization, is similar to shooting at a moving target. New updates to Google’s algorithm happen frequently and with each change, the best practices that worked the day before may, at best, be no longer affect or, even worse, have a negative impact on your results. Here’s Why Keeping Up [...]

New Year, New Facebook Strategy

When my clients are asking me a question frequently, and my news feed is full of updates and articles on the same topic, I know it’s time to push out a JAM chat. With the kick off of the New Year came the announcement that Facebook is changing the way it does things. These Facebook [...]

LinkedIn: What’s New for 2018

I am often asked about integrating LinkedIn into a social media strategy. Should I do it? How much time should I spend on it? Will I get results? While these are frequent questions, it’s not the top question and perhaps knowing that will provide the answer to the others. The number one question I get [...]

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Jackie Awve Marketing creates marketing programs to develop your brand and differentiate your business in the marketplace. We help you build relationships that strengthen and add value to your business.

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