Why Strategic Planning Is So Important
Many small businesses fail. Without strategic planning, it’s even more likely.
When Marketing Attempts Fall Short: Super Bowl Ad Fails
Creative Super Bowl ads may not reflect your brand message or target the right your audience.
Target The Right Customers
Be Extra Picky This Valentine’s Day It’s Valentine’s Day (almost) which means love is in the air and on our minds. If you are out on the dating scene, you might get advice that you should stay picky and not settle for less than you deserve. This same high standard should be set for [...]
Year In Review: Looking Back, Looking Forward
Year In Review: Looking Back, Looking Forward One of my favorite things to do this time of year, as a bonafide Marketing Geek...err, I meant to say Marketing Professional, is to check out the marketing year in review reports, the top ten lists and the crystal ball predictions for marketing trends in the coming [...]
Celebrate Your Marketing Successes
December Celebrations Are Always In Order How’s your year been? I know you already know what you did well, where you made slam dunks and where you fell short. You’re on top of your game and eyeing your metrics at key points throughout the year with precious few days left in 2018, you’ve already [...]
Shanghai Tower: A Vertical City
I recently (as in just a couple of days ago) had the honor of visiting Shanghai Tower located in the Pudong section of Shanghai, China. The building was designed using the latest in technologies and is operated to world-class standards. It serves more than 1.5 million people each year and requires over 1,200 team members [...]
Reflection Tips To Help Your Business Succeed
Reflection on Reflection: 3 Ways To Look At Your Company’s Progress As the year speeds to a close, reflection is a likely consideration for most business owners, marketers and decision makers. If it’s not, it probably should be. Confucius is quoted as saying, “Learning without reflection is a waste. Reflection without learning is dangerous.” Great [...]
Coworking Giants Battle Over Trademark and Poaching
Two industry giants in the co-working space are about to battle it out. Giant #1 Regus has been an international giant in the executive suites, meeting room, and coworking space for many years. They have apparently been the most significant player on the flexible workspace block with a network of almost 3000 business centers in [...]
Preventing website hostage situations
Do you think ransomware is the only type of culprit to hold a website hostage? This is bit of warning about how your creative assets can be held hostage. It's another post that started from a social media post and a place of frustration on behalf of a client. So here is how the situation [...]
Tips To Set Marketing Objectives
Do You Know Why You’re Going Where You’re Going? Have you ever felt like you (or your team) are simply going through the motions without a true compass for where they are going? Our workdays are spent working hard on time-consuming tasks, but is it clear what the marketing objective behind those tasks are? If [...]
