Is Black Friday Marketing Losing Its Luster?

I recently asked a room full of women if anyone planned on taking part of what has become known as THE BIGGEST SHOPPING DAY OF THE YEAR, Black Friday. Would you be surprised if I told you that not one person felt like it was worth the effort? While this was clearly an informal survey, the group consensus supported the notion that shopping is as much about the entertainment value as it is about the steals and deals.

If you gauged the number of television commercials focused on Black Friday this week, you wouldn’t think anything is shifting, especially as some retail stores are attempting to get a jump start by opening on Thanksgiving Day. But some smart marketers realize that this single day event may be losing its luster. They are focusing their efforts on engaging with their customers on a different level this season.

At JAM, we think it’s a better choice to create a campaign that covers the season instead of a just one day. It allows you to stretch your budget and keeps the conversation going.

Inc. contributor Jonathan Lacoste also took note of how marketers are taking on a new twist. In his recent article, he spells out some of the unorthodox trends in holiday marketing and shares with us how some brands are bucking tradition with their marketing. From the simplicity of Starbuck’s holiday cup design to REI’s #OptOutside campaign, read on to see some examSet featured imageples and find out how these businesses are taking the road less travelled this season.

Unorthodox Trends in Holiday Marketing

Image source: Getty Images

Regardless of how you choose to spend your Black Friday, we wish you a happy Thanksgiving weekend!