Celebrating TruPark’s Brand Evolution
At Awve Marketing, we are proud to share our recent work in the rebranding of TruPark, a leader in parking management services across South Florida. This project marks a new chapter for TruPark, a company that has undergone an exciting transformation under the leadership of Aaron Alamary, who acquired the business in July of this year.
A New Era for TruPark
Since the acquisition, Aaron Alamary has worked closely with the operations team to modernize internal processes and put a renewed emphasis on customer service. TruPark’s vision is clear: to deliver best-in-class service to everyone who interacts with their parking management solutions, including daily parkers, visitors, vendors, property management teams, and ownership groups.
Aaron’s hands-on approach has been a key driver of this transformation. His focus on creating seamless, efficient operations and prioritizing customer satisfaction has set TruPark apart as a company that not only manages parking spaces but also enhances the value of the properties they serve. Locally owned and operated, TruPark expertly manages parking assets while integrating cutting-edge technology and personalized service.
The Brand Refresh
At Awve Marketing, we partnered with TruPark to lead a comprehensive brand refresh, ensuring that their updated identity reflects their evolution. Working closely with Aaron and the TruPark team, we focused on refining their visual identity and communication strategy.
The original branding had roots in the vibrant, energetic aesthetic typical of South Florida. We added a new layer of sophistication by introducing a dark blue to the color palette, grounding the design and adding depth to the brand’s look. The logo has been streamlined to better align with TruPark’s forward-thinking, professional approach.
This brand update wasn’t just about aesthetics—it was strategic. We analyzed the performance of their previous marketing collateral, from brochures to digital assets, and made recommendations that would elevate their message. The new branding better communicates TruPark’s B2B focus, demonstrating that they are not just a parking management company, but a critical partner to real estate teams, supporting their property’s success and enhancing the overall experience for tenants and visitors alike.
What TruPark Offers
TruPark’s services go far beyond basic parking management. They offer comprehensive solutions that cater to the unique needs of commercial properties, including:
- Garage Management
- Parking Enforcement
- Valet Services
- Shuttle Services
- Event Parking Management
TruPark’s ability to manage these services efficiently allows property managers to meet tenant expectations, ensure smooth building access, and generate consistent revenue streams, all while maintaining a positive experience for everyone who uses the property.
A Trusted Partnership
Our history with TruPark dates back to 2018 when Jackie Awve Marketing helped launch their original brand. Since then, we’ve maintained a strong partnership, working alongside industry leaders like Kevin Brady and Aaron Alamary. This collaboration has continued to evolve as TruPark grows, and we are excited to be a part of their journey toward greater success.
Looking Forward
TruPark’s rebranding signals a bright future, and we’re thrilled to have contributed to this milestone. The new brand not only reflects their professional growth but also serves as a platform for future innovations in the parking management industry. Together, we are excited to continue delivering the best possible service to South Florida’s commercial properties.
Jackie Awve Marketing & Design specializes in helping businesses create marketing initiatives that drive results. Jackie and her team provide branding and marketing expertise for commercial real estate, retail properties, executive suites, trade associations, and contractors.