FORK & CORK EVENT CATERS TO CHARITY TO CREATE COMMUNITY WIN
I have had the distinct pleasure of working Wendy Hernandez with Stiles Property Management for many years as a Marketing Consultant on several retail projects that she manages. As part of a team on a bank-owned mixed-use project, we helped change the reputation of a tired retail center to an up-and-coming destination for families. Our re-branding, tenant relations, community engagement and event initiatives contributed to the bank’s sale of the retail property and set the tone of revitalization for the new owners.
Our most recent project is a beautiful lifestyle center, Legacy Place, which is located on Place located on PGA Boulevard in Palm Beach Gardens. In addition to wanting a more consistent communications program with the tenants and community, the shopping center hosts a food and wine experience annually. When Stiles Property Management took over the third-party property management project, they saw the opportunity to showcase the properties tenants and elevate the guest experience. Wendy didn’t hesitate to bring in the same team that helped her cultivate events that drew crowds of more than 2,000 at dinner and tribute show event in Jupiter.
THE NINTH ANNUAL FORK & CORK EVENT
The Legacy Place 9th Annual Fork & Cork event exceeded expectations with over 600 people attending the Thursday night event, raising over $10,000 for a local charity. Guests were tantalized with tastings from Palm Beach’s best restaurants while they sipped wines from around the world and enjoyed beach music under the stars at Legacy Place on April 6th, 2017.
More than 40 specialty vendors provided generous portions of food and wine samplings including Legacy Place Merchants Capital Grille, Total Wine & More, Publix GreenWise, and Arhaus.
The event included cooking and wine pairing demos sponsored by Capital Grille and Total Wine. The demos featured chefs included Stephen Asprinio from Bravo’s Top Chef and Jeremy Hanlon, who has competed on Chopped and Beat Bobby Flay. Nina Tomasik from Nina’s Bakery gave cake decorating instructions. The audience also enjoyed lively commentary from foodie enthusiasts and local celebrities, Stephanie Berzinski from WPBF, and Virginia Sinicki from the WRMF’s The KVJ Show.
This event marks the second year that Legacy Place partnered with Little Smiles of Florida. More than $10,600 was raised from pre-event ticket sales alone from this year’s event. Little Smiles is a local charity that helps kids and families in local hospitals, hospices, shelters and other like facilities.
Read more about the Ninth Annual Fork & Cork.
ABOUT THE EVENT MANAGEMENT TEAM
Legacy Place is managed by Stiles Property Management, the largest privately held commercial management provider in South Florida. The Legacy Place 9th Annual Fork & Cork is a collaborative effort with Jackie Awve Marketing and Via Productions. JAM and VIA have worked together to produce and market over a dozen events at retail centers. As an event and marketing management team, the team puts an emphasis on tenant involvement, bringing traffic to the retail project, brand building and reputation.
Via Productions owns and produces Feast of Little Italy in Abacoa and the Taste of Little Italy in Fort Lauderdale and Traditions, FL. Via Productions counts Paddle Fest and Turtle Fest as part of their successful portfolio.