Client Spotlight: Elevating Association Engagement

Strong associations grow through connection—between members, committees, sponsors, and the broader community. Awve Marketing continues to support BOMA Fort Lauderdale/Palm Beaches in strengthening those connections through communication, structure, and strategy.

Building a Modern Foundation

This year, the association launched a new website as part of a complete conversion to a modern association management system. More than a visual update, the project required aligning design and functionality within new platform capabilities—ensuring the site could effectively manage membership, events, and communications in one place.

The result is a clean, responsive, and fully integrated digital hub that delivers a better experience for members while providing the association with a scalable platform for growth. Check out bomaftlpb.org.

Transforming Signature Events

As part of the effort to enhance member engagement, BOMA Fort Lauderdale/Palm Beaches introduced a new signature event—the Relationships & Resources Networking Event.

Previously structured as a traditional tradeshow, the event was reimagined with a new brand identity, art direction, and messaging centered on relationships and collaboration. Structural recommendations around the event’s format, layout, and sponsor experience helped bring the new concept to life. The result was a well-received launch that captured fresh energy and participation across membership tiers.

Expanding Member Value

Several additional initiatives have strengthened the association’s community footprint. The Education Committee and the Emerging Professionals Group were both launched successfully this year, providing members with expanded opportunities to learn, lead, and connect.

Sustaining Momentum Through Communication

Awve Marketing continues to support ongoing communications through the BOMA Buzz, a weekly digest of industry and association news, and The BOMA 1-2-3, a concise update that keeps members informed on events, programs, and opportunities.

Together, these tools, programs, and platforms form a connected communications ecosystem—one that helps the association engage its members more deeply, attract sponsorship support, and showcase the value of membership year-round.

Featured Projects

• Website Launch & AMS Integration – Conversion to a new association management system with integrated member tools and event registration.
• Relationships & Resources Networking Event – Rebrand and restructuring of a long-standing tradeshow into a successful relationship-focused experience.
• TOBY Awards Program – Annual record-breaking awards and fundraising event celebrating excellence in commercial real estate.
• Ongoing Association Communications – Production of The BOMA Buzz and The 1-2-3 member updates.
• Committee Launches – Development support for the Education Committee and Emerging Professionals Group.

A Stronger Foundation for the Future

Each of these initiatives contributes to something larger: a sustainable model for association growth built on connection, consistency, and credibility. By strengthening its communication channels, refining its event strategy, and modernizing its digital tools, BOMA Fort Lauderdale/Palm Beaches has created a solid foundation for long-term member engagement and financial stability.

Awve Marketing remains proud to support the association in continuing to evolve—building programs, platforms, and partnerships that help the commercial real estate community thrive.