The 2015 Color of the Year is Marsala (18-1438)

(photo source: www.Pantone.com)

About Marsala

Pantone describes the color as “a naturally robust and earthy wine red. Marsala enriches our minds, bodies and souls.” Hearty, sophisticated and earthy, you may think fall color but Pantone suggests pairing it with a lighter colors for a spring freshness.

The Color of the Year, Marsala, is dubbed as versatile, earthy, and sophisticated. This rich red-brown will evoke a different feeling with textural variations and color pairings.

So what is the big deal about The Color of the Year?

Anyone that has tried to manage color across a number of platforms can attest that color management can be difficult. Pantone is known to set the worldwide standard language for color communication from designer to manufacturer to retailer to customer. Each year, Pantone Color Institute determines The Color of the Year.

Color can inspire a tone, set the mood, and trigger a sale. Knowing that, designers, stylist, and marketers have made a study of knowing the psychology of color and pay attention to trends while incorporating it into new materials to keep their branding relevant.

In 2015, Pantone’s color report indicates there is a “move toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times.”
What does this mean for you?

While your brand should have a set of core colors, incorporating accent colors can add depth to your visual message. Work Marsala into your materials will help your brand appear relevant in today’s market. You don’t have to go crazy but it can be fun to give it a try!