Celebrating TruPark’s Brand Evolution
At Awve Marketing, we are proud to share our recent work in the rebranding of TruPark, a leader in parking management services across South Florida. This project marks a new chapter for TruPark, a company that has undergone an exciting transformation under the leadership of Aaron Alamary, who acquired the business in July of this year.
A New Era for TruPark
Since the acquisition, Aaron Alamary has worked closely with the operations team to modernize internal processes and put a renewed emphasis on customer service. TruPark’s vision is clear: to deliver best-in-class service to everyone who interacts with their parking management solutions, including daily parkers, visitors, vendors, property management teams, and ownership groups.
Aaron’s hands-on approach has been a key driver of this transformation. His focus on creating seamless, efficient operations and prioritizing customer satisfaction has set TruPark apart as a company that not only manages parking spaces but also enhances the value of the properties they serve. Locally owned and operated, TruPark expertly manages parking assets while integrating cutting-edge technology and personalized service.
The Brand Refresh
At Awve Marketing, we partnered with TruPark to lead a comprehensive brand refresh, ensuring that their updated identity reflects their evolution. Working closely with Aaron and the TruPark team, we focused on refining their visual identity and communication strategy.
The original branding had roots in the vibrant, energetic aesthetic typical of South Florida. We added a new layer of sophistication by introducing a dark blue to the color palette, grounding the design and adding depth to the brand’s look. The logo has been streamlined to better align with TruPark’s forward-thinking, professional approach.
This brand update wasn’t just about aesthetics—it was strategic. We analyzed the performance of their previous marketing collateral, from brochures to digital assets, and made recommendations that would elevate their message. The new branding better communicates TruPark’s B2B focus, demonstrating that they are not just a parking management company, but a critical partner to real estate teams, supporting their property’s success and enhancing the overall experience for tenants and visitors alike.
What TruPark Offers
TruPark’s services go far beyond basic parking management. They offer comprehensive solutions that cater to the unique needs of commercial properties, including:
- Garage Management
- Parking Enforcement
- Valet Services
- Shuttle Services
- Event Parking Management
TruPark’s ability to manage these services efficiently allows property managers to meet tenant expectations, ensure smooth building access, and generate consistent revenue streams, all while maintaining a positive experience for everyone who uses the property.
A Trusted Partnership
Our history with TruPark dates back to 2018 when Jackie Awve Marketing helped launch their original brand. Since then, we’ve maintained a strong partnership, working alongside industry leaders like Kevin Brady and Aaron Alamary. This collaboration has continued to evolve as TruPark grows, and we are excited to be a part of their journey toward greater success.
Looking Forward
TruPark’s rebranding signals a bright future, and we’re thrilled to have contributed to this milestone. The new brand not only reflects their professional growth but also serves as a platform for future innovations in the parking management industry. Together, we are excited to continue delivering the best possible service to South Florida’s commercial properties.
Jackie Awve Marketing & Design specializes in helping businesses create marketing initiatives that drive results. Jackie and her team provide branding and marketing expertise for commercial real estate, retail properties, executive suites, trade associations, and contractors.
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The TOBY Awards: A Prestigious Competition
The TOBY Awards program is recognized as the most prestigious and comprehensive competition in commercial real estate. It consists of three levels: local, regional, and international. The journey begins at the BOMA local association level, where winners advance to compete at the regional level. Regional champions then move forward to the BOMA International TOBY Awards, which represent the pinnacle of excellence in building management. The Southern Region TOBY winners will be announced at the BOMA Southern Region Conference, held April 11-14, 2024, in Atlanta, Georgia.
This year, 12 outstanding entrants competed for the opportunity to advance to the regional level, each exemplifying superior building operations, community involvement, and environmental stewardship.
2024 TOBY Choice Award Winners
- Medical Building: Baptist Health Plantation Wellness & Medical Complex – Baptist Health South Florida | Managed by Yanei Perez, Baptist Health Real Estate & Development
- Industrial Office Park: Pershing Street – BreAlpha Industrial Property Owner LLC | Managed by Lisa Capozi, Link Logistics
- Office Building (250,000 – 499,999 SF): Northbridge Centre – Northbridge Property Owner LLC | Managed by Julie Palmer-Nicholson, RPA, Vanderbilt Office Properties
- Mixed-Use Buildings: Compson Place at Renaissance Commons – Compson Place Condominium Association | Managed by Christie Starr, Stiles Property Management
- Suburban Office (Low-Rise): Fountain Square – Edge Principal Advisors, LLC & IP Capital Partners, LLC | Managed by Connie Bajer, Cushman & Wakefield
- Retail: Fountains of Miramar – Gateway Miramar, LLC | Managed by Joannie Knight, Stiles Property Management
- Office Building (<100,000 SF): PGA Financial Plaza – Twenty Fifth Palm Beach, LLC | Managed by Nicholas West, Lost Tree Village Management Company
- Office Building (100,000 – 249,999 SF): Boca Village Corporate Center – AGS Properties, LLC | Managed by John Jolley, APM, LCAM, JLL
Honorees
- 401 Cleary – BCORE Defender FL2W05-W07 & FL2M01, LLC | Managed by Jonel Stnviu, Link Logistics
- Lost Tree Village Financial Center – Lost Tree | Managed by Nicolas West, Lost Tree
- Miramar Distribution Center – Western Miramar DC, LLC | Managed by Zulay Chi, Link Logistics
- West Boca Medical Arts Pavilion I – Welltower OP LLC | Managed by Jackie Villamayor, Welltower
Individual Awards
- Associate Member of the Year: Randy Sampaio, Empire Roofing
- Building Engineer of the Year: Alex Tierney, SMA, Related Ross
- Property Manager of the Year: Alina Villar, RPA, JLL
- Outstanding Member of the Year: Karen Terry, GreenTeam | Building Services
- Rising Star of the Year: Brandi Akerman, MA Construction
- Looking Ahead
The 2024 TOBY Choice Awards embodied excellence, dedication, and community spirit, reinforcing the importance of recognizing those who set the standard for commercial real estate management. With winners now preparing for the regional competition in April, BOMA Fort Lauderdale/Palm Beaches continues to be a driving force in elevating the industry. Congratulations to all the winners, sponsors, and participants for making this year’s event an unforgettable success!
A Collaborative Effort for Success
Awve Marketing’s partnership with Southeast Financial Center exemplifies the power of collaboration in achieving industry recognition. By aligning the building’s strengths with BOMA’s performance criteria and guiding the submission process, Awve Marketing helped secure a designation that will benefit both the building’s owners and tenants for years to come.
For more information on the BOMA 360 Performance designation, visit www.boma.org.
About BOMA Fort Lauderdale/Palm Beaches
BOMA Fort Lauderdale/Palm Beaches is a trade association serving the commercial property management industry. Its mission is to support building owners and managers in creating leadership in our industry and improving the value of commercial real estate assets through education, networking, and advocacy. The association has 325+ members who own, operate, or service millions of square feet of office, industrial, medical office, retail, and mixed-use properties in Broward, Palm Beach, and Martin Counties. All local BOMA associations are part of BOMA International, an international federation of more than 90 local associations and affiliated organizations. Founded in 1907, its 16,500-plus members own or manage more than nine billion square feet of commercial properties worldwide. Learn more about BOMA Fort Lauderdale/Palm Beaches.