This is a dynamic time in the workspace industry.
Societal and economic drivers have propelled a record number of people to embrace the entrepreneurial lifestyle. Technology and mobility have transformed the traditional workplace. Together, these changes have created a growing need for flexible real estate options like executive suites, meeting rooms, and shared and co-working space for the small and micro-businesses.
Consumers of flexible workspaces are experienced and informed. They also have plenty of options so old marketing methods will not provide adequate opportunity. Business center customers crave a sense of community and a partner for resources.
Operators of business centers, executive suites, meeting rooms, shared and co-working space need to develop and execute a dynamic and strategic plan to fill the need of the new business owner and take advantage of opportunities to generate revenue.