An estimated 7,500 people took to the streets, amphitheater green and Roger Dean Stadium for summertime favorites including music and entertainment, children’s games, baseball, hot dog eating contest, classic cars and fireworks extravaganza.

While the Town of Jupiter 4th of July have been hosted at the Abacoa Amphitheater for several years, it was uncertain who would organize the event due to budget concerns. As part of the new revitalization and community relations efforts, Abacoa Town Center committed to planning the event in February. The event allowed the Center to showcase the updated brand identity and commitment to elevating the events.

Guests also got a taste of some of the changes taking place at Abacoa Town Center with the newly installed window wraps and signage taking shape in the backdrop at the event. New tenant signs, lighting and other site improvements are forthcoming. Abacoa Town Center has also creating an online presence with a new website and by engaging with its audience on social media. Abacoa Town Center is planning to add more family-oriented events to the agenda while improving the events already scheduled.

Click here to view photos of Abacoa Town Center’s 4th of July.

Jackie Awve Marketing has been working with Abacoa Town Center in its revitalization efforts and brand development in order to add value, re-new interest and increase tenancy for this mixed use real estate property.