Tory Johnson is Good Morning America’s small business expert, CEO/Founder of Spark & Hustle and contributing editor of SUCCESS magazine. She recently asked our company founder, Jackie Awve, about the ‘M’ word.

Pricing is a fundamental aspect of marketing strategy and clients need to understand the value they bring to the table. Commenting further on the article, Awve explains that a part of the on-boarding process with any new client is understanding market positioning and competition. “Knowing market position allows you to tailor a more effective marketing program and be more confident,” Awve stated.