The American Independent Business Alliance (AMIBA) reports that 60% of people in North America will be making Valentine’s Day purchases this year, totaling about $20 billion.

A small shift in spending to independent business can yield a big boost for your community. In fact, AMIBA states that “on average, 48 percent of each purchase at local independent businesses was recirculated locally, compared to less than 14 percent of purchases at chain stores.”

In order to promote help businesses, the Alliance put together a collection of Go Local posters that can be used at no cost and is the perfect opportunity to create relevant and timely content.  Many of these posters are suitable for the independent merchants that occupy shopping centers, lifestyle centers, and local retail centers such as restaurants, florists, galleries, jewelers and other local businesses.

To get the collection, details on usage, and more about the American Independent Business Alliance, visit www.amiba.net.

 

Providing merchants with usable marketing information can help your tenant promote their business, increase a retail property’s visibilty, and project success. This practice is good for tenant relations and tenant retention. Jackie Awve Marketing provides marketing consultations to property owners and managers that can help improve the value of retail and office assets.