Flavors & Fashions website received a style makeover last week.

Flavors & Fashions is scheduled to take place on April 9th at the Palm Beach Outlets lifestyle center.

The event is a tasting and fashion show fundraiser to help Racing to the Rescue (R2TR) provide disadvantaged children with medical and dental needs as well as feed homeless families. R2TR was racing against time to put together an effective marketing campaign because they were also working on a project to provide 10,000 meals to the homeless in Palm Beach.

R2TR understood the importance of a well-designed and inviting website in order to draw a crowd. Palm Beach Outlets was equally interested in the experience meeting brand standards. Jackie Awve Marketing gave the Flavors and Fashions website a style makeover by streamlining pages, re-writing content, and providing custom artwork in a quick timeframe.

This makeover was exetrmely important to Palm Beach Outlets. Events such as fashion shows, music, family fests are a great way to increase traffic counts at a retail property. They add value by creating a public relations platform and tenant marketing vehicle. Supporting a cause is also good community relations. While the organizer is responsible for much of the planning, the retail property management team must stay involved and be mindful that the affair meets brand standards to protect the reputation and perception of the retail property.

Jackie Awve Marketing will update the website with details as new information develops. We will also continue to work with the non-profit organization to refine their branding and implement a social media program.

MORE ABOUT FLAVORS & FASHIONS

Flavors & Fashions will feature restaurant samplings and cocktails, a fashion show, and tribute concert. To view the updated website and support this cause, visit www.FlavorsandFashions.com.

 

Jackie Awve Marketing is experienced with the unique needs and challenges of marketing and organizing events in the shopping center setting. JAM works with mall managers and producers to market and manage successful events that draw shopping center traffic and maintains the brand and property standards that benefit the event organizers, shopping centers, and the retail and restaurant tenants.