BRANDING IS MORE THAN WORDS

I am thrilled that Gordon Young at Atlantic Southern Paving and Sealcoating is happy with his new branding ad.

TOBY Atlantic Southern Paving Ad

COMPANY PROFILE | ATLANTIC SOUTHERN PAVING & SEALCOATING

Atlantic Southern Paving and Sealcoating provides pavement maintenance and construction services to Florida for over 25 years. They have also supported the commercial real estate property management community for the years through their association with various BOMA local associations.

PROJECT DESCRIPTION

  • ATLANTIC SOUTHERN PAVING
  • BRANDING AD / OCTOBER 2017

The ad that was submitted for a printed event program was not indicative of the scope or level of professionalism that this prominent paving and seal-coating company is known for. It also did not coordinate with the updated website. It was time to get to work.

Taking a cue from website, I revitalized the BEFORE ad with a clean design that features the bold yellow coloring from the logo to draw the readers’ attention. Without actually reading the ad, the steamroller on the pavement is a clear indication of what the company does. Strategically placing a couple of key statements moves the readers’ eye to the contact information and call to action.

This ad is proof-positive that you can use more than words to convey your company’s core message. Are you ready to revisit your branding? Feel free to contact me for a complimentary 30-minute consultation.