Retail Marketing

Is Brick-and-Mortar Retail Dead? Online Shoppers Say, “No.”

Not long ago, a commercial real estate executive said to me, “Brick-and-mortar retail is dead. Online killed it.” This was a conflicting time and topic for me because we had this discussion shortly after I discovered a passion for marketing and branding retail properties. This executive is an industry leader and someone I respected very [...]

Spook-tacular Success for Legacy Place

HOLIDAY EVENT INCREASES TRAFFIC FOR RETAIL CENTERS AND TENANTS The annual Legacy Place Halloween Spook-tacular took on a Candy Land theme and delivered a “not-so-spooky” adventure on October 29, 2016, from 11 a.m. – 2 p.m. Approximately 2,400 attendees, 800 of them kids, were greeted by King Kandy, Princess Frostine, and Lord Licorice at the starting point [...]

By |2018-12-27T21:37:30+00:00October 31st, 2016|Events, Real estate, Retail Marketing, Updates|0 Comments

Pokémon Go (or No) at Your Business

IS POKEMON A GO OR NO FOR YOUR BUSINESS? Unless you've been under a rock for the last few weeks, you've surely heard about Pokémon Go. While the fever of the original Pokémon version faded some time ago, the virtual version has given the game new life and found appeal among a wider generation. If [...]

When Was the Last Time You Took Inventory of Your Marketing?

IT’S INVENTORY TIME. “Taking inventory” is usually related to a business that has materials and goods for sale, but it’s a phrase I often use with my marketing consulting clients. Creating an asset list serves the same purpose in branding, marketing, and communications as it does in any other business. An inventory gives you a [...]

An Answer To Your Facebook Question: To Boost or Not To Boost?

FACEBOOK ADVERTISING If you have ever tried to advertise on Facebook, I am sure that you have experienced the frustration of getting Likes from people (that you know at a glance) are not your ideal client. It felt like such a waste and you vowed not to spend your hard earned dollars on that again! Here [...]

Staying Competitive in Retail Real Estate

Last week the South Florida Business Journal (SFBJ) reported lease rates for retail space soared in Miami-Dade. The publication cited CB Richard Ellis’s (CBRE) first quarter retail market study stating that asking rates were 18% higher, year over year. Miami-Dade has been making headlines as one of the strongest markets in the country so asking [...]

By |2016-11-22T18:04:21+00:00April 29th, 2015|JAM Marketing Tips|0 Comments

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Jackie Awve Marketing creates marketing programs to develop your brand and differentiate your business in the marketplace. We help you build relationships that strengthen and add value to your business.

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Phone: (954) 817-9214
Email: jackie@awvemarketing.com