Marketing Tips

Tips to Use Social Media Strategically

Using online marketing strategies saves time and supports business development efforts. It seems like Business Development professionals are busier than ever. Cultivating leads, developing relationships, putting together proposals and closing deals are time-consuming tasks. We find that many BD’s have to take care of their own marketing as well.  […]

By |2018-12-27T21:37:27+00:00May 10th, 2018|JAM Marketing Tips|1 Comment

Important Message Your Website and SSL Certificates

Just a short and sweet PSA.... In a non-secure world, Chrome & Google are now insisting on https! With its latest release of Chrome last summer, Google announced that it will begin flagging sites that don't have the security protocol of "https" at the beginning of their URL, and it has finally come to fruition. [...]

Rocking Your Presentations: Nine Tips for Powerhouse Success

MAKE YOUR PRESENTATION JAM! You know the topic. You’ve done the research.  Now, it’s time to create a killer presentation. […]

The Pitfalls of Comparative Analysis

WHAT I WISH I KNEW SOONER I was reading an article about a leading business founder and advice that he wished that he received earlier in his career. This prompted me to think about some of the lessons that I’ve learned and what I wish someone had told me. Have you ever done this? You [...]

Reasons to ♥ Email Marketing + 10 Useful Tips

HERE IS THE SHORT LIST OF WHY EMAIL IS GOOD FOR ENGAGEMENT It prompts thought and conversation. HubSpot statistics show that more than 50% of people read most of the emails that come into their inbox. It’s no wonder that agencies still embrace email marketing! Emails help you reinforce your brand and messaging. They provide one more stage [...]

What is a Buyer Persona and Why You Should Create One

WHO ARE YOU TALKING TO?  Most people understand that one of the first things you need to know when you are developing your marketing strategy is to know your target market. A Buyer Persona takes that concept to another level. A Buyer Persona is an in-depth evaluation of your customer (or more importantly, your ideal [...]

A Marketing Consultant’s Takeaway from The 4-Hour Workweek

THE BENEFITS OF EMAIL DISCIPLINE  A few days ago someone sent me a message asking me if I had read The 4-Hour Workweek and if I had implemented anything from it. With so many ways to receive messages, I can't figure out where that message came from so I am leaving my answer here. In fact, The 4-Hour [...]

Pokémon Go (or No) at Your Business

IS POKEMON A GO OR NO FOR YOUR BUSINESS? Unless you've been under a rock for the last few weeks, you've surely heard about Pokémon Go. While the fever of the original Pokémon version faded some time ago, the virtual version has given the game new life and found appeal among a wider generation. If [...]

When Was the Last Time You Took Inventory of Your Marketing?

IT’S INVENTORY TIME. “Taking inventory” is usually related to a business that has materials and goods for sale, but it’s a phrase I often use with my marketing consulting clients. Creating an asset list serves the same purpose in branding, marketing, and communications as it does in any other business. An inventory gives you a [...]

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