market research

The Pitfalls of Comparative Analysis

WHAT I WISH I KNEW SOONER I was reading an article about a leading business founder and advice that he wished that he received earlier in his career. This prompted me to think about some of the lessons that I’ve learned and what I wish someone had told me. Have you ever done this? You [...]

Florida Panthers New Logo & What The New Branding Stands For

  The Meaning Behind the Panthers New Logo Design The Florida Panthers unveiled a new logo at the BBT Center during a special event last week. This is the first major logo change since the fierce cat graced the NHL hockey team’s jerseys in the 1993 inaugural season in 1993.   […]

By |2016-11-22T18:30:30+00:00June 7th, 2016|JAM Marketing Tips|2 Comments

Myth Busting In Video Marketing

Let’s do a video! I have to admit that whenever I hear that statement, I cringe. In my mind, I think “Did another bandwagon go by?” or “Where is this coming from?” Don’t get me wrong, I love video! There is nothing more sexy than plotting out a shoot and being on set during filming. [...]

By |2018-12-27T21:37:36+00:00March 7th, 2016|JAM Marketing Tips|0 Comments

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