Digital Marketing

Tips to Use Social Media Strategically

Using online marketing strategies saves time and supports business development efforts. It seems like Business Development professionals are busier than ever. Cultivating leads, developing relationships, putting together proposals and closing deals are time-consuming tasks. We find that many BD’s have to take care of their own marketing as well.  […]

By |2018-12-27T21:37:27+00:00May 10th, 2018|JAM Marketing Tips|0 Comments

Important Message Your Website and SSL Certificates

Just a short and sweet PSA.... In a non-secure world, Chrome & Google are now insisting on https! With its latest release of Chrome last summer, Google announced that it will begin flagging sites that don't have the security protocol of "https" at the beginning of their URL, and it has finally come to fruition. [...]

Powerhouse Inspiration to Help You Get Started With Your Blog

WHAT HAPPENS WHEN two thought-leaders like Marie Forleo and Seth Godin come together for an interview?  You get a powerful punch of inspiration and great advice. Marie Forleo  is the host of MarieTV, entrepreneur, writer, philanthropist and self-proclaimed unshakable optimist. I can relate to her level of optimism – and she is quite entertaining too. Seth Godin [...]

The Pitfalls of Comparative Analysis

WHAT I WISH I KNEW SOONER I was reading an article about a leading business founder and advice that he wished that he received earlier in his career. This prompted me to think about some of the lessons that I’ve learned and what I wish someone had told me. Have you ever done this? You [...]

Reasons to ♥ Email Marketing + 10 Useful Tips

HERE IS THE SHORT LIST OF WHY EMAIL IS GOOD FOR ENGAGEMENT It prompts thought and conversation. HubSpot statistics show that more than 50% of people read most of the emails that come into their inbox. It’s no wonder that agencies still embrace email marketing! Emails help you reinforce your brand and messaging. They provide one more stage [...]

What is a Buyer Persona and Why You Should Create One

WHO ARE YOU TALKING TO?  Most people understand that one of the first things you need to know when you are developing your marketing strategy is to know your target market. A Buyer Persona takes that concept to another level. A Buyer Persona is an in-depth evaluation of your customer (or more importantly, your ideal [...]

A Marketing Consultant’s Takeaway from The 4-Hour Workweek

THE BENEFITS OF EMAIL DISCIPLINE  A few days ago someone sent me a message asking me if I had read The 4-Hour Workweek and if I had implemented anything from it. With so many ways to receive messages, I can't figure out where that message came from so I am leaving my answer here. In fact, The 4-Hour [...]

Pokémon Go (or No) at Your Business

IS POKEMON A GO OR NO FOR YOUR BUSINESS? Unless you've been under a rock for the last few weeks, you've surely heard about Pokémon Go. While the fever of the original Pokémon version faded some time ago, the virtual version has given the game new life and found appeal among a wider generation. If [...]

Florida Panthers New Logo & What The New Branding Stands For

  The Meaning Behind the Panthers New Logo Design The Florida Panthers unveiled a new logo at the BBT Center during a special event last week. This is the first major logo change since the fierce cat graced the NHL hockey team’s jerseys in the 1993 inaugural season in 1993.   […]

By |2016-11-22T18:30:30+00:00June 7th, 2016|JAM Marketing Tips|2 Comments

An Answer To Your Facebook Question: To Boost or Not To Boost?

FACEBOOK ADVERTISING If you have ever tried to advertise on Facebook, I am sure that you have experienced the frustration of getting Likes from people (that you know at a glance) are not your ideal client. It felt like such a waste and you vowed not to spend your hard earned dollars on that again! Here [...]

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Jackie Awve Marketing creates marketing programs to develop your brand and differentiate your business in the marketplace. We help you build relationships that strengthen and add value to your business.


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