Marketing Trends

Celebrate Earth Day With Cause Marketing 101

April 22nd marks the 48th Earth Day celebration, which began as a protest to negative environmental impacts of industrial development. Today, Earth Day is a global event that an estimated 1 billion people in 192 countries take part in each year. It is the largest civic-focused day of action in the world. Marketers and businesses [...]

What Does The Future of Business Look Like

SOME CLUES ABOUT GENERATION Z.   Recently, my nephew started a small enterprise selling Rice Krispies treats to his friends and acquaintances. While Rice Krispies Treats are a basic recipe, apparently, he has mastered the treat-making technique and created a few “specialty flavors” that have become high in demand. Ivan is involved in several [...]

Pokémon Go (or No) at Your Business

IS POKEMON A GO OR NO FOR YOUR BUSINESS? Unless you've been under a rock for the last few weeks, you've surely heard about Pokémon Go. While the fever of the original Pokémon version faded some time ago, the virtual version has given the game new life and found appeal among a wider generation. If [...]

An Answer To Your Facebook Question: To Boost or Not To Boost?

FACEBOOK ADVERTISING If you have ever tried to advertise on Facebook, I am sure that you have experienced the frustration of getting Likes from people (that you know at a glance) are not your ideal client. It felt like such a waste and you vowed not to spend your hard earned dollars on that again! Here [...]

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