Marketing Management

Why Strategic Planning Is So Important

Many small businesses fail. Without strategic planning, it’s even more likely.

Target The Right Customers

Be Extra Picky This Valentine’s Day It’s Valentine’s Day (almost) which means love is in the air and on our minds. If you are out on the dating scene, you might get advice that you should stay picky and not settle for less than you deserve. This same high standard should be set for [...]

Year In Review: Looking Back, Looking Forward

Year In Review: Looking Back, Looking Forward One of my favorite things to do this time of year, as a bonafide Marketing Geek...err, I meant to say Marketing Professional, is to check out the marketing year in review reports, the top ten lists and the crystal ball predictions for marketing trends in the coming [...]

Preventing website hostage situations

Do you think ransomware is the only type of culprit to hold a website hostage? This is bit of warning about how your creative assets can be held hostage. It's another post that started from a social media post and a place of frustration on behalf of a client. So here is how the situation [...]

Tips To Set Marketing Objectives

Do You Know Why You’re Going Where You’re Going? Have you ever felt like you (or your team) are simply going through the motions without a true compass for where they are going? Our workdays are spent working hard on time-consuming tasks, but is it clear what the marketing objective behind those tasks are? If [...]

This month’s focus word: Awareness

Welcome to May’s word of the month: awareness. Tyrion Lannister, leading character from HBO’s wildly popular drama wisely laments, “Once you’ve accepted your flaws, no one can use them against you.” While Game of Thrones is based on a fantasy world, Lord Tyrion’s words can be applied to the real world in terms of our [...]

Celebrate Earth Day With Cause Marketing 101

April 22nd marks the 48th Earth Day celebration, which began as a protest to negative environmental impacts of industrial development. Today, Earth Day is a global event that an estimated 1 billion people in 192 countries take part in each year. It is the largest civic-focused day of action in the world. Marketers and businesses [...]

Important Message Your Website and SSL Certificates

Just a short and sweet PSA.... In a non-secure world, Chrome & Google are now insisting on https! With its latest release of Chrome last summer, Google announced that it will begin flagging sites that don't have the security protocol of "https" at the beginning of their URL, and it has finally come to fruition. [...]

Word of the Month: Design

Why “Keeping It Real” Is The New Design Trend March’s word of the month, design, is something I am almost always thinking about. While I love design; I love strategic design even more. In today’s marketplace where social media dominates and under-produced, user-generated content goes viral, authenticity is something akin to the Holy Grail. And, [...]

BOMA Fort Lauderdale / Palm Beaches to Host Regional CRE Conference

BOMA Fort Lauderdale / Palm Beaches is pleased to announce that they will host the 2018 Southern Region Conference for the commercial real estate property management community. The 2018 BOMA Southern Region Conference is scheduled for April 5th-8th at the Margaritaville Hollywood Beach. The conference is tailored for the interest of commercial real estate property [...]

By |2018-12-27T21:37:27+00:00February 19th, 2018|Marketing Management|0 Comments

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Jackie Awve Marketing creates marketing programs to develop your brand and differentiate your business in the marketplace. We help you build relationships that strengthen and add value to your business.


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