Marketing Efficiency

Why Strategic Planning Is So Important

Many small businesses fail. Without strategic planning, it’s even more likely.

Target The Right Customers

Be Extra Picky This Valentine’s Day It’s Valentine’s Day (almost) which means love is in the air and on our minds. If you are out on the dating scene, you might get advice that you should stay picky and not settle for less than you deserve. This same high standard should be set for [...]

Year In Review: Looking Back, Looking Forward

Year In Review: Looking Back, Looking Forward One of my favorite things to do this time of year, as a bonafide Marketing Geek...err, I meant to say Marketing Professional, is to check out the marketing year in review reports, the top ten lists and the crystal ball predictions for marketing trends in the coming [...]

Tips To Set Marketing Objectives

Do You Know Why You’re Going Where You’re Going? Have you ever felt like you (or your team) are simply going through the motions without a true compass for where they are going? Our workdays are spent working hard on time-consuming tasks, but is it clear what the marketing objective behind those tasks are? If [...]

This month’s focus word: Awareness

Welcome to May’s word of the month: awareness. Tyrion Lannister, leading character from HBO’s wildly popular drama wisely laments, “Once you’ve accepted your flaws, no one can use them against you.” While Game of Thrones is based on a fantasy world, Lord Tyrion’s words can be applied to the real world in terms of our [...]

Word of the Month: Design

Why “Keeping It Real” Is The New Design Trend March’s word of the month, design, is something I am almost always thinking about. While I love design; I love strategic design even more. In today’s marketplace where social media dominates and under-produced, user-generated content goes viral, authenticity is something akin to the Holy Grail. And, [...]

SEO Myth Busting: Fact, Fiction or Used-To-Be-True?

SEO, also known as search engine optimization, is similar to shooting at a moving target. New updates to Google’s algorithm happen frequently and with each change, the best practices that worked the day before may, at best, be no longer affect or, even worse, have a negative impact on your results. Here’s Why Keeping Up [...]

New Year, New Facebook Strategy

When my clients are asking me a question frequently, and my news feed is full of updates and articles on the same topic, I know it’s time to push out a JAM chat. With the kick off of the New Year came the announcement that Facebook is changing the way it does things. These Facebook [...]

Why Mark Schaefer Makes Sense

I’m constantly trying to learn more. It’s in my nature. It fulfills my craving for personal growth. It inspires me. So much so that for my last milestone birthday, my cousin had t-shirts made for everyone with a quote by Margaret Fuller that said, “Very early, I knew that the only object in life was [...]

Staying Connected Through Stormy Weather

AS THE MASSIVE, CATEGORY-5 HURRICANE IRMA made its approach toward South Florida last week, it was hard for us to focus on anything else. While marketing is obviously not is not a high-priority when a hurricane is approaching, communication should be. For many, business is not as much a priority when a storm like this [...]

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Jackie Awve Marketing creates marketing programs to develop your brand and differentiate your business in the marketplace. We help you build relationships that strengthen and add value to your business.


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