Many small businesses fail. Without strategic planning, it’s even more likely.
Creative Super Bowl ads may not reflect your brand message or target the right your audience.
Be Extra Picky This Valentine’s Day It’s Valentine’s Day (almost) which means love is in the air and on our minds. If you are out on the dating scene, you might get advice that you should stay picky and not settle for less than you deserve. This same high standard should be set for [...]
Year In Review: Looking Back, Looking Forward One of my favorite things to do this time of year, as a bonafide Marketing Geek...err, I meant to say Marketing Professional, is to check out the marketing year in review reports, the top ten lists and the crystal ball predictions for marketing trends in the coming [...]
Do you think ransomware is the only type of culprit to hold a website hostage? This is bit of warning about how your creative assets can be held hostage. It's another post that started from a social media post and a place of frustration on behalf of a client. So here is how the situation [...]
Do You Know Why You’re Going Where You’re Going? Have you ever felt like you (or your team) are simply going through the motions without a true compass for where they are going? Our workdays are spent working hard on time-consuming tasks, but is it clear what the marketing objective behind those tasks are? If [...]
Welcome to May’s word of the month: awareness. Tyrion Lannister, leading character from HBO’s wildly popular drama wisely laments, “Once you’ve accepted your flaws, no one can use them against you.” While Game of Thrones is based on a fantasy world, Lord Tyrion’s words can be applied to the real world in terms of our [...]
When my clients are asking me a question frequently, and my news feed is full of updates and articles on the same topic, I know it’s time to push out a JAM chat. With the kick off of the New Year came the announcement that Facebook is changing the way it does things. These Facebook [...]
I am often asked about integrating LinkedIn into a social media strategy. Should I do it? How much time should I spend on it? Will I get results? While these are frequent questions, it’s not the top question and perhaps knowing that will provide the answer to the others. The number one question I get [...]
When a question comes up twice in one week, I know that it’s an answer worth sharing. […]