Creative Direction

Why Strategic Planning Is So Important

Many small businesses fail. Without strategic planning, it’s even more likely.

Preventing website hostage situations

Do you think ransomware is the only type of culprit to hold a website hostage? This is bit of warning about how your creative assets can be held hostage. It's another post that started from a social media post and a place of frustration on behalf of a client. So here is how the situation [...]

This month’s focus word: Awareness

Welcome to May’s word of the month: awareness. Tyrion Lannister, leading character from HBO’s wildly popular drama wisely laments, “Once you’ve accepted your flaws, no one can use them against you.” While Game of Thrones is based on a fantasy world, Lord Tyrion’s words can be applied to the real world in terms of our [...]

Word of the Month: Design

Why “Keeping It Real” Is The New Design Trend March’s word of the month, design, is something I am almost always thinking about. While I love design; I love strategic design even more. In today’s marketplace where social media dominates and under-produced, user-generated content goes viral, authenticity is something akin to the Holy Grail. And, [...]

What’s The Meaning Of This?

January’s word of the month, meaningful, is near and dear to my heart. When it comes to life in general, I think it’s important to do most things with meaning, but it is an imperative when we are talking about the success of our businesses. Meaningful marketing, in this case, does not translate into charitable [...]

Project Spotlight: Atlantic Southern Paving and Sealcoating

BRANDING IS MORE THAN WORDS I am thrilled that Gordon Young at Atlantic Southern Paving and Sealcoating is happy with his new branding ad. COMPANY PROFILE | ATLANTIC SOUTHERN PAVING & SEALCOATING Atlantic Southern Paving and Sealcoating provides pavement maintenance and construction services to Florida for over 25 years. They have also supported the commercial [...]

Why Mark Schaefer Makes Sense

I’m constantly trying to learn more. It’s in my nature. It fulfills my craving for personal growth. It inspires me. So much so that for my last milestone birthday, my cousin had t-shirts made for everyone with a quote by Margaret Fuller that said, “Very early, I knew that the only object in life was [...]

Rocking Your Presentations: Nine Tips for Powerhouse Success

MAKE YOUR PRESENTATION JAM! You know the topic. You’ve done the research.  Now, it’s time to create a killer presentation. […]

JAM Time is Buzz Time for Local Real Estate Association

ARE YOU GETTING THE BUZZ? Friends of  JAM may already know that I curate and publish the content for BOMA Buzz every week. […]

Read more on a specific topics:


Jackie Awve Marketing creates marketing programs to develop your brand and differentiate your business in the marketplace. We help you build relationships that strengthen and add value to your business.


Phone: (954) 817-9214